America’s fastest rising lifestyle diva began her
career as an aspiring fashion model. Born and
raised in Evanston, Pennsylvania, Barbara Smith
credits her parents with instilling her with the values and
creative energies that have propelled her career to this day.
After graduating high school, in an era when few opportunities
existed for African-American models, Smith struggled
to gain a foothold in the fashion industry. But Smith
persevered, and in the early 1970’s moved to New York
City where the famed Wilhelmina modeling agency signed
her. Wilhelmina opened doors and Smith found herself
modeling in magazine and television ads and traveling
around the world. In 1976, she became the first African-
American cover model for Mademoiselle magazine. “Being
a professional, on top of the latest fashion
trends and beauty styles, was extremely important,
as well as being on time and prepared
mentally and physically,” she recalls. “Refusing
to accept rejection was also a challenge.”
By the mid-1980s, Smith began to look for a
career outside of modeling. Given her lifelong
love of cooking and entertaining, she considered
opening a restaurant. Her first choice of
location was Vienna, Austria, where she had
been modeling for an extended stay, but she never became
comfortable enough with German to make it feasible.
Instead, she returned to New York and spent a year learning
the restaurant business before launching her first establishment,
called simply,
B. Smith, on 47th Street
and 8th Avenue, at the
edge of Manhattan’s theater
district, in 1986. At
the time, the neighborhood
was not New York’s
finest, but the restaurant’s
easy elegance and
good American-styled
food attracted a devoted
following that made B. Smith popular. Among her customers
was Dan Gasby, a TV sales executive, whom she
later married. The restaurant continues to flourish, relocated
to New York’s famed Restaurant Row in 1999.
In 1992, Smith published her first book on decorating
and entertaining. “The success of my first restaurant made
me realize there was a vacuum. No one of color had written
a tabletop recipe and entertainment guide and there
also wasn’t anyone on television hosting a lifestyle show,”
she says. Her syndicated television show, B. Smith with
Style, ran for eight seasons. Working on the TV show led
Smith to team up with her husband to form B. Smith
Enterprises, which manages her ever-growing restaurant
business (with locations in New York City, Washington
D.C., and Sag Harbor, N.Y.) as well as her involvements in
book publishing, television, radio, and home décor lines.
Smith launched her first collection of home furnishing
products in 2001 in partnership with Bed Bath and
Beyond. Other product lines followed, including her own
line of home furniture, launched in partnership with manufacturer
Clayton Marcus in 2007.
Today Smith continues to expand her growing media
empire, making frequent appearances on Oprah, ABC’s
The View, and Good Morning America. According to Black
Enterprise magazine, B. Smith Enterprises generated $75
million in annual revenue in 2006. “B. Smith Enterprises is
definitely in expansion mode,” she says.
Income from first restaurant in 1986: lost money
B. Smith Enterprises 2006 Revenue: $75 million